3 reasons why you should choose Kenko Email Campaigns over Mailchimp
13 November 2024
The three reasons are- Custom audience targeting, Templates & Pricing.
Let’s dive into each one to understand why it’s an easy choice to make.
1. Custom Audience Targeting

To fully comprehend why Kenko’s in-built email campaigns is the obvious choice, it is important to understand how the Mailchimp integration with Kenko works. To put it simply, all the lead/customer details you have in Kenko are transferred to Mailchimp, however, the power to segment them based on their behaviour is not.
This would be easier to understand with a couple of examples.
Scenario 1: You want to send an email about the upcoming summer sale to all your customers
Kenko: Works Well
Mailchimp Integration: Works equally well
Scenario 2: You want to send an email about the upcoming summer sale only to customers who haven’t visited your studio in the last 30 days
Kenko: The process is fairly simple
Create a custom audience in the CRM, with this rule- Last Visit Date > 30 days ago,
Design a beautiful email using in-built templates
Hit Send
Mailchimp: The additional steps make all the difference
Create a custom audience in the CRM, with this rule- Last Visit Date > 30 days ago,
Expand the list to view details of all the customers in this bucket
Filter out the names of these customers one by one in Mailchimp
Design an email using Mailchimp templates
Hit send
Imagine repeating this process for hundreds of leads/customers every time you want to target a specific set of leads/customers. That brings us to reason number one-

2. Templates
Just in case you don’t mind spending hours on sorting out audiences, here’s some food for thought:

Mailchimp is a generic email marketing tool, which means it doesn’t understand the needs of a fitness business.
You have limited autonomy over email design, unless you know how to code and can create your own custom templates
Free templates are limited, banal and extremely difficult to customise, which means your email has less likelihood of getting noticed
Kenko’s in-built email templates are designed specifically for your business, here’s how:
We know you like to send a Welcome email when someone attends their first class & the seasonal sales you are going to run- so we have a template for every possible scenario
You have complete control over email design, you can proudly use your branding, that too without any coding experience- everything is drag and drop
We don’t believe in the game of free and paid templates, all templates are yours to use even in the most basic plan

3. Pricing
For a $49/month marketing suite, this is what you get in Kenko:
Unlimited Monthly Email sends
Unlimited Users
Unlimited audiences
Access to all pre-built email templates
For accessing the same level of flexibility and capability, you need to pay $278 in Mailchimp.
