Apr 11, 2025
How Balboa Move Occupied the Most Precious Real Estate - an App on their Members' Home Screens
Vaishnavi Srinath
In conversation with Timo Klein, Founder and Partner of Balboa Move.
Balboa Move is a beloved functional training space with two thriving locations in Zurich. Home to a vibrant community of 5,000 members, Balboa prioritizes exceptional service quality and a top-tier member experience.
At a Glance
Challenge
After 9 years with MindBody, Balboa knew it had outgrown the system. Limited mobile features and high costs no longer made sense. What worked for 100 members failed at 5,000.
Solution
The dedicated branded app puts Balboa on every member’s phone. Booking is now a seamless, user-focused experience for a community of 5000 members.
Impact
In 6 weeks, both staff and members experienced what modern studio management should feel like. The team? Has time to focus on creating unique training experiences rather than managing technology.
Key Features Used
Branded Mobile App
App Based Bookings
Automated Check-ins
The most valuable real estate is a spot on a member’s home screen
Balboa Move needed technology that could deliver an intuitive, branded experience without complexity. Their members deserved a mobile experience as exceptional as their in-studio training.
Moving to Kenko wasn't just a software switch—it was a fundamental shift in how Balboa approached member experience.
"The first numbers I can see from January show that it just works seamlessly. Even when people outside of Balboa used it for the first time and found it very intuitive,” remarks Timo when asked about the branded app.
After moving to Kenko, Balboa Move has a different rhythm
For Balboa Move, success means two things: helping new members quickly understand their offering and making class booking effortless.
“The two main things we wanted to reach with our website and also with this app. We want new people to understand us very quickly and like what we do. And that they can book very quickly. These two requirements are met with Kenko,” confirms Timo.
Within six weeks of implementing Kenko, both staff and members experienced what modern studio management should feel like.
"Yeah, I mean I'm speaking now, six weeks in the process. It changed everything for us. Kenko as a company brings newer standards in software processes, better support, and new functionalities coming in..." adds Timo, explaining why he sees long-term value in the platform.
With their digital foundation secured, Balboa Move now focuses on expanding their unique training experience rather than managing technology.
The right system for what’s next
For growing fitness brands like Balboa Move, the right platform isn't just about fixing today's problems—it's about pursuing tomorrow's opportunities. The roadmap is clear: Prioritize member experience in technology decisions and choose partners open to evolving alongside your business.
Want to see what Kenko can do for your studio?
