How Re:formed Pilates Grew Revenue 52% MoM in 3 months

What Re:formed Pilates achieved with Kenko:

The vision

Eleni started Re:formed Pilates with her mom as a community-forward neighborhood studio. From the start, she wanted it to feel like home: a place where people feel comfortable coming back to.

Eleni

As a mother-daughter business, Re:formed Pilates has become something people in Astoria, NY are genuinely interested in. Eleni says many clients first sign up to see that family dynamic in action and to support a local studio. In return, Eleni and her mom put a lot of time into building a safe and welcoming space for women and for everyone who becomes part of the Re:formed Pilates community. For now, Eleni is completing her Pilates certification program and manages the admin part on her own, so she wanted to find a reliable partner to help with this.

The challenge: Grow the business and manage it 

Through her involvement in New York’s fitness community, Eleni had heard plenty of stories about software companies with revenue-share issues, high costs, and limited support. When choosing a platform, she cared about finding a trusted partner, a team she could turn to for honest conversations about business challenges, long-term growth, and the realities of running a studio.

Turning onboarding into confidence. Book a call now.

This helped Eleni and the Re:formed Pilates team move from figuring things out week by week to feeling confident in the way the studio was being run. With Kenko, onboarding became a way for the team to understand the booking platform, ask the questions, and build the operational foundation they needed as a new studio.

How Kenko helped

Having onboarded with Kenko from the start, Kenko gave Eleni an all-in-one platform built for the entire member journey, bringing website, SEO, reputation management, conversions, bookings and retention and follow-ups into one place. The experience worked so well for Re:formed Pilates that Eleni now finds herself recommending Kenko to other yoga and Pilates studio owners who are dealing with the same day-to-day challenges she knows so well.

Assigned personal business growth coach

Studio owners often bear 15 jobs in a single very lonely role, while putting out fires every day. At Kenko, we know how hard it can be to keep coming up with new ideas, find ways to reach new people, and turn more first-timers into members while also running the day-to-day business.

That’s why every Kenko studio is paired with a personal business growth coach: a trusted business advisor owners can come to with questions, ideas, challenges, and anything else that comes with growing a studio.

“Sometimes I am trying to think what else I can do to reach out to more people, and honestly sometimes I don’t have time to reach out and follow up with members. Div takes the load off my plate. She gives me a new perspective.”

- Eleni, Co-owner, Re:formed Pilates

Reporting that makes sense on all the levels

If Eleni could describe Kenko’s reporting in one word, she said it would be “easy-to-work-with,” and that already says a lot. There’s so many aspects to a boutique fitness business, and since business owners have to read all day, it is a priority for us to make sure that the business reporting, financial, attendance or actionable business insights are understandable to everyone.

Illustrative reporting snapshot. Numbers shown are sample figures and do not represent the studio’s performance.

“The reporting is very A+B=C.”

- Eleni, Co-owner, Re:formed Pilates

Support that keeps you moving

Running a studio means putting out a dozen small fires a day, and Eleni didn't have time to sit on hold or get stuck behind a help article or a ticket that takes days to answer. With Kenko, when she needed a real person, live human support was right there. Most issues were sorted in under 10 minutes, so a problem never slowed down her team, her schedule, or her members.

“From the beginning until now, every single problem I’ve had, every single question I’ve had - Kenko has been amazing”

- Eleni, Co-owner, Re:formed Pilates

An easier way to run a studio

For Eleni, ease of use was a necessity. Since she runs Re:formed Pilates with her mom, she needed a platform that would feel simple and approachable for everyone using it: herself, her mom, and her instructors.

“It’s a very smooth integration. It’s not overwhelming. And from a customer’s side, they really like that it’s easy to book a class and to get information.”

- Eleni, Co-owner, Re:formed Pilates

The results:

52% MoM revenue growth

In a saturated Pilates market, steady growth is the hardest part, and Re:formed Pilates grows by 52% month over month. With members booking on their own, fast answers when she needed them, and a growth coach in her corner, Eleni and her mom got their time back for the part that actually grows a studio: the creative work only they can do.

400% increase in credit pack sales

Re:formed Pilates also saw credit pack sales grow 4x, showing that members were not only booking classes, but committing to coming back. That conversion is critical for a studio still building its foundation. It means the business was able to turn interest into repeat purchases, while giving members a simple way to stay connected to the studio.

34% fewer no-shows

Re:formed also reduced no-shows by 34%, helping the team protect class capacity and keep the schedule more predictable. In a class-based business, every empty spot matters. Fewer no-shows meant more reliable attendance, better automations, and less time spent chasing problems that software should already be helping solve.

“I looked at other platforms, and it felt like I had to do a lot of the work. Kenko takes a lot off my plate, and they are doing an amazing job.”

- Eleni, Co-owner, Re:formed Pilates

What this means if you're running a studio

Whether you're opening your first studio or looking to grow an established one, the challenges are often the same: getting discovered, turning interest into bookings, and building a loyal community that keeps coming back.

That's exactly where Kenko helps. Start with a free Studio Growth Audit and we'll show you where your biggest opportunities are.